Dear advertisers, marketers & others in charge of sounds on TV:
During a recent episode of Modern Family, there were no less than four doorbells in a single half hour of television. In my house, that translates to four instances of insane barking and general chaos. (One of these days, we’ll get over that doorbell mania.) I could barely get through the show.
Then, while I was watching the Oscars on Sunday, I saw a Hyundai commercial featuring the beeping of a dying smoke detector. (Apparently, this one has been around for a while, but I guess I have managed to skip over it until now. Thank you, DVR.) Luckily, Bella was upstairs at the time – nothing turns her into a neurotic mess faster than that beep. Tavish woke up, but then I muted it.
A tipster on Facebook mentioned that they read an article saying that marketers were including these sounds on purpose. The goal? To engage homes with dogs. Um, more like enrage. Or torture. At least in my house.
The video below is an extremely accurate depiction of how I feel every single time that Hyundai commercial comes on or there’s a doorbell on TV. (Don’t watch it where any dogs can hear it, okay?)
I used to assume that you just didn’t realize the chaos you were unleashing in my house. Now that I know your actions might just be premeditated, I’m feeling pretty grouchy. Be warned, advertisers. If you intentionally use these dog-annoying sounds in your commercial, I will remember your brands… but not in a good way.
Please. Make it stop.
A Concerned Member of the Dog-Having Public
Readers, do these sounds cause chaos in your house? Do you also wish that advertisers would just cut it out? Let’s band together!